Overview

Jasna Productions led the overhaul of high-visibility webpages for a grant-making organization dedicated to improving public health. These pages served as key entry points for potential applicants seeking funding opportunities to support their communities. By turning highly technical, hard-to-understand processes into concise, user-friendly web content, Jasna Productions empowered users to navigate the grant application process with ease. This project played a critical role in driving record-breaking interest in the organization’s funding opportunities.

The Challenge

• Complex Processes: The funding process was intricate and difficult for users to follow without significant guidance.

• Outdated Information: Existing content was fragmented and overly technical, leaving potential applicants overwhelmed.

• Need for Consistency: The web content needed to adhere to strict branding and messaging guidelines while providing clear, accessible information for a wide audience.

• Encouraging Action: The goal was to not only inform but also inspire potential applicants to take action and apply for funding.

Our Approach

• Research and Collaboration: Jasna Productions worked closely with subject matter experts across the grants team to fully understand the processes and identify areas where applicants faced the most challenges.

• Simplification and Clarity: Jasna Productions transformed dense, technical language into concise, user-friendly content that was easy for applicants to understand and act upon.

• User-Centered Design: Each webpage was structured to guide users step-by-step through the funding process, from eligibility requirements to application instructions. Clear calls-to-action encouraged users to take the next steps confidently.

• Consistent Branding: Jasna Productions ensured the new content aligned with the organization’s professional tone and brand guidelines, delivering a polished and cohesive user experience.

Examples of Improvements

• Clearer Eligibility Requirements: On the Built Environment Grants page, eligibility requirements were restructured into a bulleted format for quick readability, replacing long-form paragraphs that users previously found confusing.

• Streamlined Application Process: On the Discovery Grants page, added a step-by-step application guide with direct download links for required forms, ensuring users had all necessary documents in one location.

• Enhanced User Navigation: Implemented anchor links on both pages to allow users to jump directly to key sections such as “Eligibility” or “Application Deadlines,” saving time and reducing frustration.

• Improved Visual Hierarchy: Replaced dense text blocks with headings, subheadings, and whitespace to make content scannable and user-friendly, resulting in increased time spent on the pages.

• Responsive Design Adjustments: Ensured that all webpages were mobile-friendly, allowing users to access information seamlessly across devices.

Results

• Historic Interest in Grants: The simplified content drove an unprecedented increase in inquiries and applications, bringing more organizations into the funding pipeline.

• Improved User Experience: Applicants praised the clarity and usability of the new webpages, which made navigating the application process significantly easier.

• Organizational Impact: The updated web content enabled the organization to reach a broader, more diverse audience, supporting its mission to improve public health at the community level.

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Overview

Jasna Productions took on one of the most pressing public health crises of our time—the opioid epidemic. In 2016, opioid overdoses accounted for 68% of all drug-related deaths in Oklahoma, with 127 opioid prescriptions written for every 100 residents—one of the highest rates in the country. Overdose deaths and addiction were tearing families apart, and solutions seemed out of reach.

Jasna Productions produced an Emmy-winning program that put a human face on the crisis. Through compelling storytelling and actionable insights, the feature explored not only the devastating toll of opioid addiction but also the innovative ways individuals and communities were fighting back. This program aired before the historic opioid lawsuit brought by the state of Oklahoma, which became a landmark case in holding pharmaceutical companies accountable.

The Challenge

• Addressing Complexity: The opioid epidemic was a multifaceted issue, involving public health, addiction treatment, policy, and individual tragedies.

• Making the Crisis Relatable: The program connected viewers to real people and highlighted actionable solutions to inspire change.

• Standing Out in a Saturated Media Landscape: At the time, opioid stories dominated national headlines, so the program needed to provide fresh, meaningful insights to engage the audience.

Our Approach

• In-Depth Research: Jasna Productions collaborated with medical professionals, addiction experts, and affected families to understand the full scope of the epidemic and identify compelling stories to share.

• Human-Centered Storytelling: The program featured interviews with individuals battling addiction, families who lost loved ones, and healthcare providers working on the frontlines.

• Solution-Focused Reporting: Beyond highlighting the crisis, the program explored actionable solutions, including better prescribing practices, community-based treatment programs, and policy reforms.

• Polished Production: Jasna Productions delivered a visually impactful and emotionally resonant feature through expert scripting, editing, and coordination.

What’s Changed Since the Program Aired?

• Historic Lawsuit: In 2019, Oklahoma became the first state to win a lawsuit against a pharmaceutical company for its role in the opioid epidemic, resulting in a $465 million judgment against Johnson & Johnson.

• Reduction in Prescriptions: Oklahoma has made significant progress in reducing opioid prescriptions, decreasing rates by over 35% since 2016.

• Increased Access to Treatment: The state has expanded access to medication-assisted treatment (MAT) and overdose reversal drugs like naloxone, saving countless lives.

• Community Awareness: Public health campaigns and local initiatives continue to educate residents on the dangers of opioids and provide resources for those struggling with addiction.

Conclusion

This project exemplifies Jasna Productions’ ability to tackle urgent and complex issues through powerful storytelling and professional execution. The Emmy Award stands as a recognition of its impact, but the true success lies in the awareness it raised and the lives it touched.

Watch It Here